Add-ons and customizations
Add what you need, when you need it
Your system starts with the pieces your kind of operation needs most. From there you can switch on more features, connect a tool you already use, or have us build what no standard feature covers.
Photo: U.S. Department of Agriculture
Five labels, used across this site
Every item on this page carries the same labels as our industry pages. The difference between a standard feature and custom work matters to cost, risk and upgrades, so each one says how it is usually delivered.
- Native Built into the standard software
- Configuration Set up, no code
- Custom Development we build
- Integration Connects another system
- Exploratory Needs validation first
You can switch on many of these yourself. If you would rather not, we set them up for you, and anything custom is built and looked after by an engineer.
Get found
Easy to find where your customers already look
For the customer who searches before they call.
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Your own web address
Use the domain you have, or we register one for you. Your site and your booking pages live on it.
Configuration -
Search tune-ups
Your site checked for search problems every month, fixes applied where they can be, and a short report of what changed. Nobody can promise a ranking, and we do not.
Integration -
Directory listings
Your name, address, phone and hours sent to online directories and map apps from one place, and kept the same when they change.
Integration -
Ad campaigns
Facebook, Instagram and Google ads run from the same place as your leads, so every inquiry from an ad lands in your pipeline. Ad spend is paid to the platforms.
NativeIntegration -
Social media planner
Plan a month of posts for your pages in one sitting.
Native -
Blog
Seasonal news, open dates and guides on your own site.
Native -
Hosting for the site you already have
If your current site can be moved, we host it, back it up and keep it on your domain. We check that before you switch it on.
Configuration -
Prospect finder
For businesses that sell to farms, barns and ranches: find them in your area, see how they show up online, and add them to your pipeline to call or visit.
Native
Answer every customer
Every call and message in one place
Even when everyone is out working, nothing waits on one person's phone.
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One inbox
Texts, email, website chat, and Facebook and Instagram messages in one inbox, on the customer's record.
Native -
A business number and call tracking
A local number for calls and texts, with every conversation on the customer's record. Tracking numbers show which ad or listing made the phone ring.
Native -
Extra phone numbers
A second line for another location or service, or a tracking number for an ad or a listing.
Native -
Missed-call text back
When nobody can pick up, the caller gets a text with your booking link.
Configuration -
Website chat that answers for you
Answers common questions on your site, by text and on Facebook and Instagram, from what you approve. It says it is automated, and anything about safety, an animal's health or money goes to a person.
NativeConfiguration -
More AI each month
A larger monthly allowance for website chat, review replies and writing help, for your busiest months.
NativeConfiguration -
WhatsApp messaging
Customers who prefer WhatsApp message you there, and it lands in the same inbox. WhatsApp message fees are billed by use.
Integration -
AI phone
Answers the calls you cannot take, within the bounds you approve. How the AI phone works
Integration -
AI phone in Spanish
The AI phone answers callers in Spanish as well as English, once it has been tested in Spanish with you.
ConfigurationExploratory -
An app for your team
Messages, the calendar and new inquiries on your phone, in the barn aisle or the cab.
Native
Book, sell and get paid
The money follows the work
Bookings, orders and payments taken online and kept on the customer's record.
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Online booking and classes by the seat
Lessons, rides, tours, farm calls and pickups booked online, with classes and rides sold by the seat.
NativeConfiguration -
Forms, surveys and quizzes
Inquiry forms, waitlists, intake surveys and short quizzes that land on the customer's record.
Native -
Invoices and online payments
Send an invoice and get paid online through a payment provider.
NativeIntegration -
Text-to-pay
Send a payment link by text. The customer pays from their phone.
Native -
Quotes customers sign online
Group rides, custom hire or supply quotes that the customer accepts and signs online, then pays.
Native -
Waivers and documents signed online
Waivers, boarding agreements and releases signed online and filed on the record. One waiver per rider is custom work. Your attorney decides what they say.
NativeCustom -
Online store
Boxes, shares, retail cuts, supplies or gift items sold online, with the stock count kept in step.
Native -
Promo codes and gift cards
Promo codes on bookings and online orders, and gift cards sold and redeemed in the same system. Which kinds you can use depends on your setup, and we confirm it before you buy.
NativeConfiguration -
Courses and memberships
Lesson packages, member programs and online courses, billed on schedule.
NativeConfiguration -
Member community
A private space where your riders, members or buyers get your updates and ask questions.
Native -
Your own customer app
An app with your name, logo and colors where customers open their courses, your community and your updates, with notifications.
NativeConfiguration
How beef may be sold online, as inspected cuts or as custom-exempt halves and quarters, is set by the USDA, your state and your processor. The store sells only what they allow, and a half or a quarter is billed from the hanging weight, never before.
Bring them back
Follow up on time, every time
Without anyone keeping a list.
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Reminders
Booking, payment and due-date reminders by email and text.
Configuration -
Email and text campaigns
Seasonal news, open dates and what is ready this week, sent to the customers who agreed to hear from you.
Native -
Review requests
After a visit, every customer gets the same request for a review, with your review link. A low rating on your private feedback form alerts you, so you can make it right.
Configuration -
Review replies
Replies to your reviews, drafted for you. Replies to low ratings wait for a person.
Native -
AI sales follow-up
One next step for every new inquiry, by text and email, for a set number of days or until they book, reply or ask to stop. It uses only answers you approved and sends a set number each day.
Configuration -
Referral program
Reward customers who send you new business, with each referral tracked to the person who sent it.
NativeConfiguration -
Your own email sending server
For large lists: your email goes out from a sending server used only by your business, so its sending record is yours alone.
Configuration
Run the operation
The whole business in one system
For when the barn, the herd, the stock and the money should work from the same records.
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Boarding billing with extras
Board, extras and one-off charges on one statement per owner.
NativeConfiguration -
Beef sold by processing date
Halves and quarters sold against a processing date with a deposit, so a date is never oversold. The final bill waits for the hanging weight.
NativeConfiguration -
Stock for feed, tack, supplies and beef cuts
Stock on hand, reorder points and counts that do not depend on memory.
Native -
Point of sale
A phone or tablet at the store, the stand or the market takes cards and takes each sale off stock.
NativeIntegration -
Purchasing and vendor bills
Purchase orders and receipts matched to the bills.
Native -
Staff tasks and projects
Feeding, checks and repairs as recurring tasks with a person and a due time, on a phone.
NativeConfiguration -
Customer portal
Owners, buyers and boarders see their own invoices, orders and documents.
NativeConfiguration -
Several companies in one system
Two businesses in one system, each with its own records and invoices.
NativeConfiguration -
Full accounting
Your books in the same system: ledger, bank reconciliation and financial statements. Your accountant confirms the settings.
Native -
Equipment rental
Equipment and trailers rented by the day, with dates, deposits and returns.
NativeConfiguration -
Field service scheduling
Visits at the customer's place with a checklist, time and materials, on a phone.
NativeConfiguration -
Staff shift planning
Who works when, by role, with the schedule on everyone's phone.
Native -
Your own screens and fields
Add a field, a screen or a report yourself, without code. Bigger changes are built for you.
NativeConfiguration
Systems record, schedule and remind. Decisions about an animal's health stay with your veterinarian and you, and your accountant confirms tax and accounting settings.
Connect and automate
Keep the tools you like
We connect them, and we say plainly when a connection has to be tested before anyone relies on it.
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QuickBooks connection
Invoices and payments flow to QuickBooks, so your accountant keeps working where they do today.
Integration -
Connections to your other apps
Your calendar, payment provider, reservation system, herd or practice software, or a scale at the chute, connected where they allow it. Each connection is mapped and tested first.
IntegrationExploratory -
Advanced automation packs
Automations that reach other apps or use AI, sold in monthly packs of runs.
NativeIntegration -
Your own dashboards
The numbers you check every morning on one screen: bookings, deposits, open invoices, horses due.
Configuration
Customizations
When nothing standard fits, we build it
Standard business software has no horse record, no herd record and no idea what a hanging weight is. Those pieces are built for you, written down first, tested on a copy and kept working through upgrades.
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Horse records and service history
Owners, care notes and farrier and vet visits on each horse, or a connection to the horse software you use.
CustomIntegration -
Herd records with tags
Animals and groups with tags, calving and working days, entered at the pens on a phone.
CustomIntegration -
Grazing records
Which group is in which pasture and the grazing days per pasture, tested against how you plan grazing first.
CustomExploratory -
Cut sheets and hanging weight billing
Each buyer's cut sheet sent to the processor, and the final bill from the hanging weight, less the deposit.
CustomIntegrationExploratory -
A waiver for every rider
Each rider signs, a guardian signs for a child, and the day's list shows who is cleared.
Custom -
Visits split by owner
One barn visit billed to each horse's owner.
Custom -
Levels for your own program
Sign-offs built around how you teach.
Custom -
Portals that show more
What a standard portal cannot show: a horse's care notes, a buyer's cut sheet, a rider's progress. Each person sees only what is theirs.
Custom
How a customization is done
Written first
What it must do, and the test that proves it, agreed before any code.
Built on a copy
Never on the system your team is using.
Tried by you
With your own examples, before it goes live.
Kept working
Checked at every upgrade. Code we write for you stays in a repository you control.
Changed by request
New scope is estimated and approved by you before it starts.
Custom work costs more to run and upgrade than a standard feature, so we use what the software already does well and build only what it does not. AI does the repetitive part of the build and a person checks every change. How we use AI · Where an engineer would start
Rules we keep
Costs before you switch it on
You see what an add-on costs and what it includes before it starts. Ad spend, WhatsApp message fees and domain registration are billed separately: you set the ad budget and see the rates before they start.
Nothing is unlimited
Every add-on's quote says what it includes and what is billed by use.
AI in bounds
Chat, the AI phone and AI follow-up say they are automated, answer only from what you approve, and hand anything about safety, an animal's health or money to a person.
Consent first
Marketing texts and emails go only to people who agreed to hear from you. A missed-call text answers only the person who just called. The first text to anyone says how to stop, and STOP always works. US carriers require a registration before business texting starts, and we file it with you.
Reviews, asked fairly
Every customer gets the same review request, not only the happy ones.
Yours to take
Your web address, your words, your pictures and your customer list stay yours if you leave.
Not included unless agreed
- Ad spend, paid to the ad platforms
- WhatsApp message fees, billed by use
- Phone, text and AI usage beyond what a plan includes, billed by use
- Software licenses some features need, paid to the software maker
- Domain registration fees
- Photography and video shoots
- Legal review of your waivers, agreements and policies
What each plan includes, and what the priced add-ons cost: see the prices.
We never give veterinary, legal, tax or accounting advice.
Not sure what you need yet?
Tell us how your week runs. We will say plainly which add-ons are worth it now, which can wait, and what would have to be built.