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Front Office

Front Office: software you run yourself

Front Office is Kavalo's ready-made software for the customer side of a barn, farm or ranch: your website, online booking, a customer list and sales pipeline (a CRM), texts and email, and on the top plan an AI phone. You pick your kind of operation, pay by card, and make it yours from a template made for it. No consultation needed.

Website from $2 a month. Customer list and pipeline from $49 a month, with a 14-day trial. Rather have it set up for you? White Glove.

Four plans, month to month

Each plan includes everything in the one before it. Next you pick your kind of operation, then pay by card.

  • Website

    $2 a month

    or $20 a year

    A website from our industry templates, with a booking calendar and a contact form.

    • 1 user
    • Month to month, cancel anytime
    Start your website Pay yearly instead
  • Essentials

    $49 a month

    or $490 a year

    Customers, reminders and payments in one place.

    • 2 users
    • 14-day trial, then billed monthly or yearly
    • Starts with $5 of usage credit
    • Month to month, cancel anytime
    Start a 14-day trial Pay yearly instead
  • Autopilot

    $149 a month

    or $1,490 a year

    Essentials plus AI chat, missed-call text back and review requests.

    • 5 users
    • $10 of usage credit each month
    • Month to month, cancel anytime
    Start Autopilot Pay yearly instead
  • AI Ranch Hand

    $299 a month

    or $2,990 a year

    An AI phone that answers your calls day and night.

    • Unlimited users
    • $135 of usage credit each month
    • Month to month, cancel anytime
    Start AI Ranch Hand Pay yearly instead

What Front Office covers, by plan

  • Website: your website from our industry templates, an online booking calendar, a contact form that collects inquiries.
  • Essentials: Everything in Website, plus a customer list and sales pipeline, email and text reminders, waivers, courses and memberships, invoices and online payments, text-to-pay, an app for your team, a connection to QuickBooks.
  • Autopilot: Everything in Essentials, plus AI chat on your website, texts, Facebook and Instagram, missed-call text back, review requests sent automatically.
  • AI Ranch Hand: Everything in Autopilot, plus an AI phone that answers your approved questions day and night, call summaries and transcripts in your customer list.

What it does not cover

Horse and herd records, per-owner statements, stock, selling by weight and the customer portal.

Those are part of Operations, a project we set up with you. Compare Front Office and Operations.

Calls, texts and email beyond the included credit are billed as you use them, and unused credit does not roll over. Pay yearly and get two months free. Every plan, and the larger ones we set up with you, is on the pricing page.

Two ways to start

On your own, or White Glove

Front Office runs the customer side and you set it up yourself. With White Glove, Kavalo people set it up and run it with you, and can bring the whole operation into one system.

Front Office and White Glove compared
 Front OfficeWhite Glove
Who sets it upYou, from a template for your kind of operationKavalo people, with you, and they keep improving it
How you startPick a plan and pay by cardA free consultation, then a written scope you sign off
What it coversWebsite, booking, customer list, texts and email, AI on the higher plansFront Office set up for you, or the whole operation in one system: horse and herd records, statements, stock, orders and more
PriceFrom $2 a monthBy level of help: White Glove prices
TermMonth to monthBy level of help, shown with each price

Honest setup

What each plan includes, and what you set up

You start from a template for your kind of operation, not a blank page. Some parts only work once you have done your part, and texting depends on the phone carriers. When your account is ready, you get an email to activate it.

On every plan, you do these first

  1. Fill in your business details: name, phone, email, address, hours, prices, service area, cancellation policy, and your review, social and directions links. Until you do, the template shows sample text in their place.
  2. Put yourself or a staff member on the booking calendars, so someone is told when a booking comes in.

Website

What the plan includes

  • Your website from our industry templates
  • An online booking calendar
  • A contact form that collects inquiries

You set up before it works

Only the steps above.

Texts and emails you choose to send are billed as you go.

Essentials

What the plan includes

  • Everything in Website
  • A customer list and sales pipeline
  • Email and text reminders
  • Waivers, courses and memberships
  • Invoices and online payments
  • Text-to-pay
  • An app for your team
  • A connection to QuickBooks

You set up before it works

  • Switch on the automations you want, such as reminders, missed-call text back, review requests, invoice reminders and follow-up for new inquiries. They arrive switched off, so nothing goes to your customers until you choose.

Plus the steps above.

Calls, texts and email beyond the included credit are billed as you use them.

Autopilot

What the plan includes

  • Everything in Essentials
  • AI chat on your website, texts, Facebook and Instagram
  • Missed-call text back
  • Review requests sent automatically

You set up before it works

The setup is the same as for Essentials.

Calls, texts and email beyond the included credit are billed as you use them.

AI Ranch Hand

What the plan includes

  • Everything in Autopilot
  • An AI phone that answers your approved questions day and night
  • Call summaries and transcripts in your customer list

You set up before it works

The setup is the same as for Autopilot.

Calls, texts and email beyond the included credit are billed as you use them.

Texting takes the longest

Texting needs a phone number and a one-time business texting registration with the carriers, started from your account. Approval usually takes a few days and can take a few weeks, and the registration fees are passed through at cost.

Questions

Do I need to talk to anyone first?

No. Pick your kind of operation and a plan, and pay by card. If you would rather talk it through first, book a free consultation.

What does the Website plan not include?

It is your website, a booking calendar and a contact form. It has no customer list, no texting and no AI: the customer list and texts start with Essentials, AI with Autopilot, and the AI phone with AI Ranch Hand.

Is there a free trial?

Essentials starts with a 14-day trial. From our terms of service: "If a plan starts with a trial, we tell you how long it lasts and what the plan costs before you start. It becomes a paid plan when the trial ends unless you cancel first."

How do I cancel?

From our terms of service: "You can cancel a plan at any time, in the app where it offers this, or by telling us through the contact page or by email. It ends at the end of the period you have paid for, and we do not refund part of a period."

What happens after I pay?

You get a receipt by email, and an email to activate your account when it is set up. Then you log in at app.kavalo.ai. What to do first explains each step.

What do texts, emails and calls cost beyond the plan?

Each plan says what usage credit it includes. Calls, texts and email beyond the included credit are billed as you use them. Texting needs a phone number and a one-time business texting registration with the carriers, started from your account. Approval usually takes a few days and can take a few weeks, and the registration fees are passed through at cost.

Can someone set it up for me?

Front Office plans do not include time with a Kavalo person; buy prepaid hours or move up to a Kavalo service. Both are on the pricing page. Or choose White Glove, where Kavalo people set it up and run it with you.

Who do I ask for help?

Email zac@kavalo.ai.

Start on your own, or hand it over

Pick your kind of operation and a plan. Or book a free White Glove consultation and Kavalo people will set it up with you.