Systems for horse sales barns
A sale barn runs on horses for sale and the buyers who want to see them: the listing, the videos, the trial ride, the vet check, the deposit and the papers. Front Office gives you a website, a customer list, booking and invoices with online payments, set up from a horse sales barn template.
Want each sale horse on a record with its videos, vet check, papers and consignment terms? That is Operations, which White Glove sets up with you.
Photo: Ocean View Stables, the founder's own ranch
What we hear
The week, as it runs today
Barns that sell their own horses or take them on consignment often describe some of these. Discovery is where we find out which ones are yours.
- The same questions about the same horse answered by text, email and phone, one buyer at a time.
- Videos, show records and vet reports spread across phones, cloud folders and old posts.
- Trial rides booked in a notebook, with no list of who rode which horse and what they thought.
- Deposits taken by card or check with the terms in an email nobody can find later.
- Consigned horses with board, training and commission worked out by hand when the horse sells.
- Sold horses still listed online because the website is updated last.
Operations: a project we set up with you
What we would set up
The pieces we would look at first, and how each is usually built. The labels matter: standard features cost less to run and upgrade than custom work.
- Native Built into the standard software
- Configuration Set up, no code
- Custom Development we build
- Integration Connects another system
- Exploratory Needs validation first
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Every sale horse on one record
Each horse with its price, its videos, its show and health records and its papers. Standard business software has no record for a horse, so this part is built.
Custom -
Listings that follow the record
The horses for sale on your website come from the same records, so a horse marked sold leaves the page the same day.
NativeCustom -
Trial rides booked per horse
Buyers book a time to see and ride a horse, with the waiver signed first and a note of how the ride went afterwards.
NativeConfiguration -
Deposits and sale agreements
A deposit taken online against the horse, with the agreement signed and the balance due on the dates you set.
NativeConfiguration -
Consignment statements
Board, training and the commission you agreed counted for each consigned horse, on one statement for its owner when it sells.
NativeCustom -
Buyer follow-up
Every inquiry on one list with the horse it was about, so a buyer who missed one horse hears about the next one that fits.
NativeConfiguration
One example
One horse, from the listing to the sale
Listed
The horse gets its record with the price, videos and papers, and its listing goes up on your website.
Asked about
A buyer asks about the horse. The question lands on one list with the horse it is about.
Tried
The buyer books a trial ride, signs the waiver first, and the ride is noted on the horse's record.
Vetted and deposited
The buyer's vet does the pre-purchase exam, and the deposit holds the horse while the agreement is signed.
Sold and settled
The balance is paid, the listing comes down, and a consigned horse's owner gets the statement.
A horse's soundness and value are for the buyer's veterinarian, the buyer and you to judge. The system keeps the records, the bookings, the agreements and the money.
Worth reading first
Front Office: software you run yourself
Start on your own, set up for horse sales barns
Front Office is your website, bookings, a customer list and pipeline (a CRM), texts and email, and an AI phone on the top plan, set up from a template for your kind of operation. You set it up and run it yourself, month to month.
Your starting point is a template tailored to horse sales barns. Add your own photos, services, prices and hours to make it yours.
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Essentials
$49 a month
Customers, reminders and payments in one place.
2 users. 14-day trial. Starts with $5 of usage credit.
Start a 14-day trial -
Recommended
Autopilot
$149 a month
Essentials plus AI chat, missed-call text back and review requests.
5 users. 30-day trial. $10 of usage credit each month.
Start a 30-day trial -
AI Ranch Hand
$299 a month
An AI phone that answers your calls day and night.
Unlimited users. $135 of usage credit each month.
Start AI Ranch Hand
Just need a website? Start with Website at $2 a month: A website from our industry templates, with a booking calendar and a contact form.
After you click: pick your kind of operation, then pay by card (Essentials starts with a 14-day trial and Autopilot with a 30-day trial). When your account is set up, an email headed "Activate your account" arrives; open it to choose your password. What to do first
What Front Office covers, by plan
- Website: your website from our industry templates, an online booking calendar, a contact form that collects inquiries.
- Essentials: Everything in Website, plus a customer list and sales pipeline, email and text reminders, waivers, courses and memberships, invoices and online payments, text-to-pay, an app for your team, a connection to QuickBooks.
- Autopilot: Everything in Essentials, plus AI chat on your website, texts, Facebook and Instagram, missed-call text back, review requests sent automatically.
- AI Ranch Hand: Everything in Autopilot, plus an AI phone that answers your approved questions day and night, call summaries and transcripts in your customer list.
What it does not cover
Sale horse records with videos, vet checks and papers, trial rides per horse, deposits and consignment statements per owner.
Those are part of Operations, a project we set up with you. Compare Front Office and Operations.
How Front Office works and every plan on the pricing page. Rather have it set up for you? White Glove.
White Glove
Talk through your sales
White Glove starts with a free consultation about how you sell: the horses, the buyers, the trial rides, the deposits and where each lives today. Then we talk about what to change first.