Pricing

Prices in the open

Kavalo sells two things. Front Office is software you run yourself: start free, and from Autopilot up, AI does the work. Kavalo's services begin when you want people working with you, each at three levels of help.

See Front Office plans See the services

Prices in US dollars, monthly wherever there is ongoing work. Not sure which fits? Book a free consultation.

Run it yourself

Front Office

Kavalo's self-serve product for the customer side of your business. You run it yourself, and from Autopilot up, AI does the work. Every plan uses the same equestrian, agriculture and ranching templates, and your site comes with you when you move up.

Self-serve

Free

$0

A website from our industry templates, on a Kavalo web address.
- Website of up to 5 pages
- Hosting and security certificate
- AI help desk
- A small Kavalo credit on the site
1 user. No minimum term.
Start free
Self-serve

Lite

$9.99 a month

Your website on your own web address.
- Everything in Free
- Your own web address
- No Kavalo credit on the site
- Contact form that emails you
1 user. Month to month.
Talk to us about Lite
Self-serve

Basic

$19.99 a month

Take bookings and payments online.
- Everything in Lite
- Online booking calendar
- Lead forms and surveys
- Invoices and online payments
- Blog and basic reports
1 user. 14-day trial. Month to month.
Talk to us about Basic
Self-serve

Essentials

$49 a month

Customers, reminders and payments in one place.
- Everything in Basic
- Customer list and sales pipeline
- Email and text reminders
- Waivers, courses and memberships
- Text-to-pay and a social media planner
- Staff mobile app
- Connects to QuickBooks
2 users. 14-day trial. Month to month.
Start a 14-day trial
Self-serve plus AI

Autopilot

$149 a month

AI sets it up for your operation and answers your messages.
- Everything in Essentials
- Set up for your operation by AI from your survey
- AI chat on your website, texts, Facebook and Instagram
- Missed-call text back
- Review requests sent automatically
- 500 texts and 2,500 emails a month
5 users. Month to month.
Start Autopilot
Self-serve plus AI

AI Ranch Hand

$299 a month

An AI phone that answers your calls day and night.
- Everything in Autopilot
- AI phone that answers your approved questions
- 300 minutes a month, then $0.40 each
- Safety calls go straight to a person on your team
- Call summaries and transcripts in your customer list
- Spanish $100 a month, once tested with you; AI follow-up on every lead $300 a month
5 users. Month to month.
Start AI Ranch Hand
Self-serve plus AI

AI Ranch Hand Plus

$599 a month

More minutes, Spanish, AI follow-up and AI posts.
- Everything in AI Ranch Hand
- 750 minutes a month, then $0.35 each
- Spanish on the AI phone, once tested with you
- AI follow-up on every lead, from approved answers
- AI social posts and blog articles from topics you approve
- AI Google Business Profile posts and review replies
- 1,000 texts and 5,000 emails a month
10 users. Month to month.
Talk to us about AI Ranch Hand Plus

Compare every Front Office feature

Front Office features by plan
What you get	Free	Lite	Basic	Essentials	Autopilot	AI Ranch Hand	AI Ranch Hand Plus
How it runs	Self-serve	Self-serve	Self-serve	Self-serve	Self-serve plus AI	Self-serve plus AI	Self-serve plus AI
Monthly	$0	$9.99	$19.99	$49	$149	$299	$599
Setup	None	None	None; 14-day trial	None; 14-day trial	None	None	None
Users	1	1	1	2	5	5	10
Website from equestrian, agriculture and ranching templates	Included	Included	Included	Included	Included	Included	Included
Hosting and security certificate	Included	Included	Included	Included	Included	Included	Included
AI help desk	Included	Included	Included	Included	Included	Included	Included
Your own web address	Not included	Included	Included	Included	Included	Included	Included
No Kavalo credit on the site	Not included	Included	Included	Included	Included	Included	Included
Contact form that emails you	Not included	Included	Included	Included	Included	Included	Included
Online booking calendar	Not included	Not included	Included	Included	Included	Included	Included
Lead forms and surveys	Not included	Not included	Included	Included	Included	Included	Included
Invoices and online payments	Not included	Not included	Included	Included	Included	Included	Included
Blog and basic reports	Not included	Not included	Included	Included	Included	Included	Included
Customer list and sales pipeline	Not included	Not included	Not included	Included	Included	Included	Included
Email and text reminders	Not included	Not included	Not included	Included	Included	Included	Included
Waivers, courses and memberships	Not included	Not included	Not included	Included	Included	Included	Included
Text-to-pay	Not included	Not included	Not included	Included	Included	Included	Included
Social media planner	Not included	Not included	Not included	Included	Included	Included	Included
Staff mobile app	Not included	Not included	Not included	Included	Included	Included	Included
Connects to QuickBooks	Not included	Not included	Not included	Included	Included	Included	Included
Set up for your operation by AI from your survey	Not included	Not included	Not included	Not included	Included	Included	Included
AI chat on your website, texts, Facebook and Instagram	Not included	Not included	Not included	Not included	Included	Included	Included
Missed-call text back	Not included	Not included	Not included	Not included	Included	Included	Included
Review requests sent automatically	Not included	Not included	Not included	Not included	Included	Included	Included
AI phone that answers your approved questions day and night	Not included	Not included	Not included	Not included	Not included	Included	Included
Safety calls go straight to a person on your team	Not included	Not included	Not included	Not included	Not included	Included	Included
Call summaries and transcripts in your customer list	Not included	Not included	Not included	Not included	Not included	Included	Included
AI phone minutes included	Not included	Not included	Not included	Not included	Not included	300	750
Extra AI phone minutes	Not included	Not included	Not included	Not included	Not included	$0.40 each	$0.35 each
Spanish on the AI phone, once tested with you	Not included	Not included	Not included	Not included	Not included	$100 a month	Included
AI follow-up on every lead, from approved answers	Not included	Not included	Not included	Not included	Not included	$300 a month	Included
AI social posts and blog articles from topics you approve	Not included	Not included	Not included	Not included	Not included	Not included	Included
AI Google Business Profile posts and review replies	Not included	Not included	Not included	Not included	Not included	Not included	Included
Texts and emails included each month	Not included	Not included	Pay as you go	Pay as you go	500 and 2,500	500 and 2,500	1,000 and 5,000
Minimum term	None	Month to month	Month to month	Month to month	Month to month	Month to month	Month to month

Extra locations are $75 a month. Texts, emails and minutes beyond the allowance bill at published usage rates, and texting registration fees pass through at cost.

Front Office has no plans with Kavalo people in them. When you want a person to set it up, change it or review it with you, buy prepaid hours or move up to one of Kavalo's services.

People working with you

Services, at three levels of help

Every Kavalo service comes at three levels. The level decides who does the work; the service decides which features you get. Each one starts with a free consultation, and your discovery questions arrive the moment you ask.

Autopilot

AI sets it up from our industry templates and runs it.
Guided

AI does the work and a Kavalo person reviews it, with set hours each month.
Dedicated

A named engineer builds and runs it with you.

What each level includes

What each level of help includes
What you get	Autopilot	Guided	Dedicated
Setup from Kavalo's equestrian, agriculture and ranching templates	Included	Included	Included
AI help desk for your team, day or night	Included	Included	Included
Monitoring, backups and updates handled for you	Included	Included	Included
Updates tested on a copy before they go live	Included	Included	Included
A Kavalo person reviews the AI's work	Not included	Included	Included
Workflows set up around how you work	Not included	Included	Included
Changes made for you each month	Not included	Set hours	More hours
Monthly report and check-in	Not included	Included	Included
A named engineer who knows your operation	Not included	Not included	Included
Custom features and integrations built for you	Not included	Not included	Included
Upgrades planned and done for you	Not included	Not included	Included
Quarterly planning review	Not included	Not included	Included
Help from a person	$175 an hour when you need it	Next business day	Within 4 business hours; 1 hour when down
Typical minimum term	Month to month	6 months	12 months

Some services differ, and each service below shows its own. A person's time lists at $175 an hour or $1,400 a day.

Operations

The whole business in one system, hosted by Kavalo, with no per-user license.

About Operations

Autopilot

$500 a month

plus $2,500 setup, live in about 3 weeks
Book a free consultation
Guided

$1,000 a month

4 hours a month, plus $7,500 setup
Book a free consultation
Dedicated

$3,000 a month

12 hours a month; build scoped, typically $15,000 to $40,000
Book a free consultation

Everything in Operations

Operations by level
What you get	Autopilot	Guided	Dedicated
Users included	10	25	50
Set up from Kavalo's industry templates	Included	Included	Included
Your spreadsheets and records imported, counts checked	Included	Included	Included
Hosting, backups, monitoring and security updates	Included	Included	Included
AI help desk for your team	Included	Included	Included
Recorded training videos	Included	Included	Included
Workflows set up around how you work	Not included	Included	Included
Live training by role	Not included	Included	Included
30 days of hands-on help after launch	Not included	Included	Included
Changes made for you each month	Not included	4 hours	12 hours
Monthly check-in	Not included	Included	Included
A named engineer	Not included	Not included	Included
Custom features and integrations	Not included	Not included	Included
Version upgrades done for you	Not included	Not included	Included
Quarterly planning review	Not included	Not included	Included
Help from a person	$175 an hour when you need it	Next business day	Within 4 business hours; 1 hour when down
Minimum term	3 months, then month to month	6 months	12 months

Horse, herd and grazing records, boarding billing with per-horse extras, stock for feed, tack, supplies and beef cuts, selling by weight with cut sheets and hanging weight billing, point of sale, purchasing, staff tasks, a customer portal and several companies in one system.

Each extra location or company is $200 a month. Logins for your customers and boarders are free. Your books can stay in QuickBooks.

Operations Plus

Operations, plus full accounting, rental, field service and more, on a per-user license.

About Operations Plus

Autopilot

$500 a month

plus $2,500 setup, plus the software license and hosting
Book a free consultation
Guided

$1,000 a month

4 hours a month, plus $7,500 setup, plus the software license and hosting
Book a free consultation
Dedicated

$3,000 a month

12 hours a month; build scoped, plus the software license and hosting
Book a free consultation

Everything in Operations Plus

Operations Plus by level
What you get	Autopilot	Guided	Dedicated
Everything in Operations at the same level	Included	Included	Included
Full accounting: ledger, bank reconciliation, financial statements	Included	Included	Included
Equipment rental	Included	Included	Included
Field service scheduling	Included	Included	Included
Staff shift planning	Included	Included	Included
E-signature for contracts	Included	Included	Included
Social media planner and staff mobile app	Included	Included	Included
Build your own screens and fields	Included	Included	Included

The software maker bills its license to you directly: about $61 a user a month, plus about $58 a month for hosting. Staff records without a full login can add about $8.90 a month each.

AI phone

Answers the calls you cannot take, and a person can take over at any time.

About AI phone

Autopilot

$200 a month

300 minutes included, plus $300 setup
Book a free consultation
Guided

$600 a month

750 minutes included, plus $1,500 setup
Book a free consultation
Dedicated

$1,000 or $1,500 a month

Essential or Standard, plus a build from $7,500
Book a free consultation

Everything in AI phone

AI phone by level
What you get	Autopilot	Guided	Dedicated
Minutes included	300	750	Billed at cost by the phone and AI providers
Extra minutes	$0.40 each	$0.35 each	At cost
Answers your approved questions day and night	Included	Included	Included
Takes inquiries and texts booking links	Included	Included	Included
Call summaries and transcripts in your system	Included	Included	Included
Safety calls go straight to a person	Included	Included	Included
Tells callers they are talking to an assistant	Included	Included	Included
Checks live availability	Not included	Included	Included
Writes booking requests and callback tasks into your system	Not included	Included	Included
Warm transfer to your staff	Not included	Included	Included
A person reviews transcripts	Not included	Weekly	Weekly; every call on Standard
Tuning by a person	Not included	1 hour a month	Monthly; weekly on Standard
Spanish, once tested with you	$100 a month	$100 a month	Included
Holds reservations and sends deposit links	Not included	Not included	Included
Several locations	Not included	Not included	Included
Follow-up calls to callers who asked for one	Not included	Not included	Included
Phone, AI and recording accounts in your name	Not included	Not included	Included
1-hour response around the clock	Not included	Not included	Standard
Minimum term	Month to month	6 months	6 months, then month to month

On Front Office, the AI phone comes built into AI Ranch Hand and AI Ranch Hand Plus.

Spanish is switched on after a test call in Spanish passes with you; until then the AI phone answers in English.

Websites

Every site starts from our industry templates; a designed site starts at $3,500 or $350 a month.

About Websites

Autopilot

Included

with Front Office Autopilot and up, and with Operations
See Front Office plans
Guided

$3,500

plus $200 a month care, or $350 a month for 24 months, then $200
Book a free consultation
Dedicated

From $8,000

plus $600 a month care
Book a free consultation

Everything in Websites

Websites by level
What you get	Autopilot	Guided	Dedicated
Pages	5 to 8	Up to 15	As scoped
Equestrian, agriculture and ranching templates	Included	Included	Included
Hosting, security certificate and your own web address	Included	Included	Included
Edit it yourself	Included	Included	Included
Built by AI from your survey	Included	Not included	Not included
Designed and written with you by a person	Not included	Included	Included
Booking and inquiry forms connected to your system	Included	Included	Included
Quote flows	Not included	Included	Included
Backups, speed and link checks	Included	Included	Included
Edits by AI on request	Included	Included	Included
Changes by a person each month	Not included	1 hour	3 hours
Customer portals	Not included	Not included	Included
3D and interactive features	Not included	Not included	Included
Custom integrations	Not included	Not included	Included

A free website on a Kavalo web address, and Lite at $9.99 a month on your own, come with Front Office. Domains, paid fonts, photos and ads are billed separately.

Consulting

Start with a free Starting Plan; paid discovery counts toward your setup or build.

About Consulting

Starting Plan

Free

Starting Plan, the same day
Book a free consultation
Systems Snapshot

$1,500

Systems Snapshot, 1 week
Book a free consultation
Discovery Sprint

$4,500

Discovery Sprint, 2 weeks, travel at cost
Book a free consultation

Everything in Consulting

Consulting by level
What you get	Starting Plan	Systems Snapshot	Discovery Sprint
Online survey about your operation	Included	Included	Included
Written starting plan and recommended package	Included	Included	Included
Process map of how work moves today	Not included	Included	Included
Review of the software you use now	Not included	Included	Included
Prioritized roadmap	Not included	Included	Included
60-minute call and walk-through	Not included	Included	Included
Interviews with your staff	Not included	Not included	Included
On-site day if you want one	Not included	Not included	Included
Data and integration assessment	Not included	Not included	Included
Fixed price for the build	Not included	Not included	Included
Fee counts toward setup or build within 60 days	Not included	Included	Included

Advice outside a project uses prepaid blocks: 10 hours for $1,650 or 20 for $3,100.

Support for systems we did not set up

Plans Kavalo runs already include support; these cover systems you run yourself.

About Support for systems we did not set up

Autopilot

$300 a month

AI help desk and checks
Book a free consultation
Guided

$1,000 a month

5 hours a month
Book a free consultation
Dedicated

$2,500 a month

12 hours a month
Book a free consultation

Everything in Support for systems we did not set up

Support for systems we did not set up by level
What you get	Autopilot	Guided	Dedicated
AI help desk trained on your system	Included	Included	Included
Automated checks on automations, integrations and backups	Included	Included	Included
Alerts when something breaks	Included	Included	Included
Monthly health report	Included	Included	Included
Hours from a person each month	Not included	5	12
Releases tested on a copy first	Not included	Included	Included
Monthly improvement note	Not included	Included	Included
A named engineer	Not included	Not included	Included
Quarterly review and upgrade planning	Not included	Not included	Included
Help from a person	$175 an hour when you need it	Next business day	Within 4 business hours; 1 hour when down

Prepaid hours: 10 for $1,650 or 20 for $3,100, good for 12 months. Emergencies outside business hours bill at 1.5 times the rate.

Engineer on site

A Kavalo engineer works inside your operation: a fixed first deployment, then 2, 4 or 8 days a month.

About Engineer on site

2 days a month

$2,800 a month

2 days a month, $1,400 a day
Book a free consultation
4 days a month

$5,200 a month

4 days a month, $1,300 a day
Book a free consultation
8 days a month

$9,600 a month

8 days a month, $1,200 a day
Book a free consultation

Everything in Engineer on site

Engineer on site by level
What you get	2 days a month	4 days a month	8 days a month
Mix of on-site and remote days	Included	Included	Included
Changes shipped and tested on a copy first	Included	Included	Included
Backlog in your order of priority	Included	Included	Included
Weekly note and monthly report	Included	Included	Included
Code and handover notes stay yours	Included	Included	Included

First deployment: 1 week for $7,500 or 2 weeks for $14,000, fixed price, invoiced by milestone. The monthly engineer has a 3-month minimum, then 30 days' notice. Travel at cost.

Compare

Which system fits

Front Office runs the customer side, Operations runs the whole business in one system, and Operations Plus adds full accounting and specialist tools. All three are shown at the Autopilot level, and the AI phone works with each.

Front Office, Operations and Operations Plus, feature by feature

Front Office, Operations and Operations Plus compared
Feature	Front Office	Operations	Operations Plus
Website	Included	Included	Included
Online booking and scheduling	Included	Included	Included
Customer list and sales pipeline	Included	Included	Included
Email and text reminders	Included	Included	Included
Review requests	Included	Included	Included
Invoices, online payments and recurring billing	Included	Included	Included
Digital waivers	Included	Included	Included
Online courses	Included	Included	Included
AI chat on your website	Included	Included	Included
AI help desk for your team	Included	Included	Included
Reports and dashboards	Included	Included	Included
Texts, Facebook and Instagram messages in one inbox	Included	Not included	Not included
Missed-call text back	Included	Not included	Not included
Social media planner	Included	Not included	Included
Staff mobile app	Included	Not included	Included
Horse, herd and grazing records	Not included	Included	Included
Boarding billing with per-horse extras	Not included	Included	Included
Stock for feed, tack, supplies and beef cuts	Not included	Included	Included
Sell by weight, cut sheets and hanging weight billing	Not included	Included	Included
Point of sale for a store or market stand	Not included	Included	Included
Purchasing and vendor bills	Not included	Included	Included
Staff tasks and projects	Not included	Included	Included
Customer portal for invoices and orders	Not included	Included	Included
Several companies in one system	Not included	Included	Included
Full accounting: ledger, bank reconciliation, financial statements	Not included	Not included	Included
Equipment rental	Not included	Not included	Included
Field service scheduling	Not included	Not included	Included
Staff shift planning	Not included	Not included	Included
E-signature for contracts	Not included	Not included	Included
Build your own screens and fields	Not included	Not included	Included
Your books	Connects to QuickBooks	Connects to QuickBooks	Built in
Users included	5	10 to 50 by level	10 to 50 by level
Per-user software license	None	None	About $61 a user a month, plus about $58 a month hosting
From	Free website; Autopilot $149 a month	$500 a month	$500 a month plus license

Add-ons

Add-ons attach to any plan.

Add-ons and their prices
Add-on	Price
AI sales follow-up: one next step for every lead, follow-ups only from approved answers, daily cap	$300 a month; included in AI Ranch Hand Plus
Extra Front Office location	$75 a month
Extra Operations location or company	$200 a month
Spanish for the AI phone, once a test call in Spanish passes with you	$100 a month; included in AI Ranch Hand Plus
Extra phone number	$10 a month
Off-season pause, up to 4 months a year	30% of the monthly fee; your data kept, AI paused

Bundles and terms

Pay yearly: Two months free.
Bundles: AI Ranch Hand is the Front Office level with the AI phone built in, $50 less than Autopilot plus a separate AI phone. A second service is 10% off the smaller of the two.
Minimum terms: Front Office plans and service Autopilot levels are month to month (Operations Autopilot has a 3-month minimum). Guided is 6 months, Dedicated 12 months, and the $0 down website 24 months. AI phone Dedicated runs 6 months, and the engineer on site has a 3-month minimum.
Setup: Autopilot setup is paid at signup. Guided and Dedicated: half at signing, half at go-live. Setups over $2,000 can be spread over 12 months on a 12-month term.
Credits: Snapshot and Sprint fees count toward setup or build within 60 days. Moving from Front Office to Operations credits your last 3 months of Front Office fees toward setup.
Usage: Plans include texts, emails and minutes; extra use bills at published rates. Dedicated AI phone plans run on accounts in your name, billed at cost.
Founding clients: The first 5 clients on each system get 20% off the monthly fee for 12 months, in exchange for a case study and a reference.
People time: $175 an hour or $1,400 a day; emergencies outside business hours at 1.5 times; travel at cost.
Nothing is unlimited: Every plan says what it includes.

What happens when you book a free consultation

01
You tell us what you want to build

The option you picked, your kind of operation and your goals, in a two-minute form.
02
Your questions arrive right away

A discovery survey written for that option, your operation and what you hope to build, by email at once.
03
You talk with Zachary

45 minutes by video with Zachary Leyden, Kavalo's founder, at a time you pick. Free, and the aim is a clear next step.

Book a free consultation

Prices in the open

Front Office

Free

Lite

Basic

Essentials

Autopilot

AI Ranch Hand

AI Ranch Hand Plus

Services, at three levels of help

Autopilot

Guided

Dedicated

Which system fits

Add-ons

Bundles and terms

What happens when you book a free consultation

You tell us what you want to build

Your questions arrive right away

You talk with Zachary